Lucho Castro, Recruiter/Outreach Worker
IMPACTA Barranco CRS, Lima, Peru
I have been working in HIV prevention in the Gay & Trans communities for more than 20 years. I was trained in practice, in years where face to face communication was the most used method to do health education with my peers in different venues. Now the ways have evolved and social media is the way, generating key messages that are understandable and acceptable. Social networks and smart phone applications are “our new best friends” in prevention education; communication is spontaneous and direct, without detours.
When I was young, I worked at Germinal, a local NGO which promoted HIV prevention with educational-entertainment strategies in remote areas of the city. Years later I worked as a peer educator in the HIV/AIDS program of the Ministry of Health of Peru, where I met Dr. Jorge Sánchez.
Since 2001, I have been a member of the Impacta Community Involvement Unit - a versatile, creative, entertaining and intense area in all its processes – as recruiter, developing strategies for the information, education and involvement of potential participants for the various HIV prevention trials.
In 2016, we became very motivated to promote participation in the AMP study, exploring a new topic (antibodies and infusions), refining key concepts, and educating about HIV prevention strategies. One of the things I like the most about the network is that HVTN allows us to try strategies that have already proved to be effective in recruitment and retention, and also encourages us to try new ones. It’s all about Education and Entertainment to Prevent HIV.